Last updated: August 13, 2026
This Privacy Policy explains what LocalTide LLC ("LocalTide," "we," "us," or "our") collects when you use LocalTide (the "Service"), and how we use it. It's part of our Terms of Service.
Account information. Email address; a securely hashed password if you sign up that way; business/account name; and, if you sign in with Google, Facebook, Microsoft, or X, the basic profile info that provider shares with us (typically your name and a verified email).
Quick-login credentials. If you set up a device PIN or passkey, we store a securely hashed PIN (never the PIN itself) or a passkey's public key — never anything that could be used to impersonate your device's biometric sensor.
Business content. The website URL you submit for brand analysis, the text and metadata we extract from that page, and the resulting AI-generated brand profile (which you can edit).
Feature requests. Titles and descriptions you submit, and your votes. If you're not logged in, votes and submissions are tied to an anonymous cookie identifier rather than your account.
Support requests. The message you send us, your contact email, and — with the disclosure shown on the form — some diagnostic information (current page, browser/device details, and account info if you're signed in) to help us troubleshoot.
Payment information. If you subscribe to a paid plan, our payment processor collects your billing details directly — we don't see or store your full card number.
Cookies. We use a small number of functional cookies: to keep you signed in, to remember a device you've set up for quick login, to carry anonymous feature-request voting, and to protect the sign-in flow itself (CSRF/PKCE state). We don't use advertising or cross-site tracking cookies.
We don't sell your personal information.
We share data with the following categories of service providers, only as needed to run LocalTide:
We don't share your data with anyone else except to comply with the law, or with your direction.
We keep your data for as long as your account is active. If you delete your account, we delete or anonymize your personal data within a reasonable period, except where we need to retain it for legal, tax, or security reasons (for example, payment records).
Depending on where you live, you may have the right to access, correct, export, or delete your personal data. You can edit most of your own data directly in LocalTide, or reach us through the Help option in the footer to make a request.
Passwords are hashed (never stored in plain text), sessions are managed with secure cookies, and quick-login PINs are hashed and locked out after repeated failed attempts. No method of transmission or storage is 100% secure, but we work to protect your data appropriately for what it is.
LocalTide isn't directed to, and we don't knowingly collect data from, anyone under 18.
We may update this Policy from time to time. If we make material changes, we'll update the "Last updated" date above and, where appropriate, notify you through the Service.
Questions about this Policy, or want to make a data request? Reach us through the Help option in the footer of the Service.